That excluded the much large pool of people who listen to Spotify free with ads. Only about 22% of US consumers stream music in the car, according to music industry research company Midia, and Car Thing required users to pay for Spotify's premium tier to work. In late February, it finally went on sale in the US, with a $10 price hike to $90.īut even as it launched, skeptics questioned the scale of demand for a device like Car Thing. Play what you love, or find new music and podcasts on the road. The palm-sized touchscreen device plugged into a users car, and let. The earliest people invited off the waitlist to try it got it free by last fall, people had to start paying $80. Car Thing is the easiest way to listen in the car. The Car Thing, Spotifys first attempt at hardware, was intended to help users control the streaming service while driving. When Spotify unveiled Car Thing in 2021, more than 2 million people signed up on its waitlist. The device mounted to an automobile's dash and functioned like a sophisticated remote control for listening to Spotify while driving, especially in cars that don't have fancy infotainment system built in to stream music. Easily switch back to Spotify by using presets, or voice, or simply tapping the screen. Control other media: You can now play and control other media on the Car Thing device. ![]() For Spotify, the biggest streaming service by both listeners and subscribers, Car Thing was the first time it ever developed and manufactured its own hardware. Here’s the full scoop on all the new features: Answer phone calls seamlessly: You can now see, answer, and dismiss incoming calls via Car Thing.
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